ManoByte
Social Media Analytics
Bite or get bitten!

ManoByte
Social Media Analytics
Bite or get bitten!

2008 was a great year!! Started strong and ended stronger! I was featured in the Grand Rapids Business Journal and WZZM News

We talked about Social Media Strategy and Social Media Analytics

We gradually refined our look and Image.

We worked with WordPress, Ning, .NET, Twitter, Facebook and other Social Media Tools.

We had good times, bad times  “You know I’ve had my share”

ManoByte 2009 – Byte or get Bitten!

Today I participated at  AimWest as one of the Pannelist. It was a great group and event. The topic was “da Vinci MarketingCreativity with a business purpose.”

The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications,  Paul Ferrier, Co-Founder of Mindscape at Hanon McKendry and ME!

Here were the questions that we discussed and my notes.

For those of us who do not yet understand the concept of da Vinci Style Marketing, what does it mean in practical application to you?

Communication – Art – Science, Using technology to communicate effectively with real customers in a real manner.

Everything online can be measured. For some, that’s the best thing about interactive marketing. For others, it’s their worst nightmare. Where does one begin when looking at all the data?

• Start w/ Google
• Then SocialMention
• Then ManoByte

It has been said that we are data rich and analysis poor.  Ok, so now we can gather all sorts of data, what in reality are the three key metrics you think we need to be concerned with?

• What are the conversations are occuring
• What are the sentiments of these conversations
• Where are these conversations occuring

How do you go about using the information that you gather?  What do you recommend your clients do if the path they used is not producing results?

We have a similar platform to what Dell has done using Open Social platform. If what you are doing does not work Listen more!

Can you give us a real life example of da Vinci Style Marketing you have been involved in within the past 6 months and can you tell us about it?
We are working with a telecommunication company that Listens for individuals who are disatified with thier current vendor and then they on  a one-to-one manner begin building a relationship with that individual to gain a new customer.

How does the “Social Media” like Twitter, Facebook, LinkedIn and other like those fit in with da Vinci marketing?

It is the backbone!

ManoByte

Byte or get bitten!

Recently LinkedIn has added some additional capabilities to its application. It is added “Company Buzz” which monitors what people are saying about you on Twitter. This is a great tool and provides you with basic trending data.

You add it directly to your profile and it displays the results. It is also customizable allowing you to add whatever key terms you want to monitor.

I would rate this tool up there with google alerts. Great basic tools for Social Media monitoring. If you need more advanced tools. ManoByte can assist you with our Brand and Reputation monitoring services.

manobyte.com

Byte or get Bitten!

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Social Media can help your business if you are really good but it can hurt you if you are really bad. Check out these bad Hotels

Byte or get bitten!

Social Media Analytics

“Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.

Social Media Marketing is not about conjuring up the coolest viral video

http://www.searchengineguide.com/mack-collier/i-want-a-viral-video.php

http://www.scottmonty.com/2008/07/why-i-wont-make-viral-video-for-you.html

Videos go viral because people want to share with their friend. Making “friends” or fans (Facebook) of your consumers gives you a better chance of spreading your message or video.

Byte or get bitten!

Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once you have built rapport it an organization may be able to lead the conversations that are taking place online.

You have to be out there participating on conversations in order for Social Media to work. You have to be authentic.

Seth Godin’s book “Meatball Sundae” clearly points out that the traditional methods of marketing and advertising do not work with Social Media.

Listen, Share, Lead

Byte or get bitten!

Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.

Here are the 16 Rules:

• Increase your linkability
• Make tagging and bookmarking easy
• Reward inbound links
• Help your content travel
• Encourage the mashups
• Be a user resource
• Reward helpful and valuable users
• Participate
• Know how to target your audience
• Create content
• Be real
• Don’t forget your roots, be humble
• Don’t be afraid to try new things, stay fresh
• Develop a SMO strategy
• Choose your SMO tactics wisely
• Make SMO part of your process

Social Media Optimization

Byte or get bitten!

This Friday August 29th, 2008 LinkedIn will be adding some major enhancements to it’s groups page, which just may move it one steps closer to giving FaceBook a run for it’s money in the battle for being the Social Media platform for Businesses.

The Groups section in LinkedIn is a way to create online Business Networking Communities.

The new features in LinkedIn Groups will include:

• Discussion forums
• Enhanced rosters
• Searchable list of group members
• Daily or weekly digests of new discussion topics which your members may choose to receive.
• Group home page

Before these updates we would have create a group in Linked and then go to FaceBook or create another platform to have group discussions and updates. In Michigan there is a LinkedIn Group for those marketers, PR agencies, technologist, and others interested in Social Media and the power it can have to grow Michigan businesses. There are tons of other groups on Linked one which is right you.

Byte or get bitten!