Today I participated at AimWest as one of the Pannelist. It was a great group and event. The topic was “da Vinci MarketingCreativity with a business purpose.”
The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications, Paul Ferrier, Co-Founder of Mindscape at Hanon McKendry and ME!
Here were the questions that we discussed and my notes.
For those of us who do not yet understand the concept of da Vinci Style Marketing, what does it mean in practical application to you?
Communication – Art – Science, Using technology to communicate effectively with real customers in a real manner.
Everything online can be measured. For some, that’s the best thing about interactive marketing. For others, it’s their worst nightmare. Where does one begin when looking at all the data?
- Start w/ Google
- Then SocialMention
- Then ManoByte
It has been said that we are data rich and analysis poor. Ok, so now we can gather all sorts of data, what in reality are the three key metrics you think we need to be concerned with?
- What are the conversations are occuring
- What are the sentiments of these conversations
- Where are these conversations occuring
How do you go about using the information that you gather? What do you recommend your clients do if the path they used is not producing results?
We have a similar platform to what Dell has done using Open Social platform. If what you are doing does not work Listen more!
Can you give us a real life example of da Vinci Style Marketing you have been involved in within the past 6 months and can you tell us about it?
We are working with a telecommunication company that Listens for individuals who are disatified with thier current vendor and then they on a one-to-one manner begin building a relationship with that individual to gain a new customer.
How does the “Social Media” like Twitter, Facebook, LinkedIn and other like those fit in with da Vinci marketing?
It is the backbone!
Byte or get bitten!
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