Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once you have built rapport it an organization may be able to lead the conversations that are taking place online.
You have to be out there participating on conversations in order for Social Media to work. You have to be authentic.
Seth Godin’s book “Meatball Sundae” clearly points out that the traditional methods of marketing and advertising do not work with Social Media.
Listen, Share, Lead
Byte or get bitten!
2 responses so far ↓
laudu // September 20, 2008 at 9:02 pm
In some ways, one might say that social media is all about the art of conversation. There are so many ways that one can carry on a conversation…monologue, dialog, chit chat, pithy greetings…I think the challenge is figuring out exactly what type of conversation you’re engaged in or better yet, you need to be engaging in. That can change too…
kjdean // September 20, 2008 at 9:07 pm
It is all about the conversation!