Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.
Here are the 16 Rules:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashups
- Be a user resource
- Reward helpful and valuable users
- Participate
- Know how to target your audience
- Create content
- Be real
- Don’t forget your roots, be humble
- Don’t be afraid to try new things, stay fresh
- Develop a SMO strategy
- Choose your SMO tactics wisely
- Make SMO part of your process
Social Media Optimization
Byte or get bitten!

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