The pannelist were: Barry Nowak Director of Shared Intelligence for Metrics Reporting, Inc., Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications, Paul Ferrier, Co-Founder of Mindscape at Hanon McKendry and ME!
Here were the questions that we discussed and my notes.
For those of us who do not yet understand the concept of da Vinci Style Marketing, what does it mean in practical application to you?
Communication - Art - Science, Using technology to communicate effectively with real customers in a real manner.
Everything online can be measured. For some, that’s the best thing about interactive marketing. For others, it’s their worst nightmare. Where does one begin when looking at all the data?
Start w/ Google
Then SocialMention
Then ManoByte
It has been said that we are data rich and analysis poor. Ok, so now we can gather all sorts of data, what in reality are the three key metrics you think we need to be concerned with?
What are the conversations are occuring
What are the sentiments of these conversations
Where are these conversations occuring
How do you go about using the information that you gather? What do you recommend your clients do if the path they used is not producing results?
We have a similar platform to what Dell has done using Open Social platform. If what you are doing does not work Listen more!
Can you give us a real life example of da Vinci Style Marketing you have been involved in within the past 6 months and can you tell us about it?
We are working with a telecommunication company that Listens for individuals who are disatified with thier current vendor and then they on a one-to-one manner begin building a relationship with that individual to gain a new customer.
How does the “Social Media” like Twitter, Facebook, LinkedIn and other like those fit in with da Vinci marketing?
Recently LinkedIn has added some additional capabilities to its application. It is added “Company Buzz” which monitors what people are saying about you on Twitter. This is a great tool and provides you with basic trending data.
You add it directly to your profile and it displays the results. It is also customizable allowing you to add whatever key terms you want to monitor.
I would rate this tool up there with google alerts. Great basic tools for Social Media monitoring. If you need more advanced tools. ManoByte can assist you with our Brand and Reputation monitoring services.
“Clients complained that their agencies — creative, media, public relations, design and others — typically treat social channels like blogs as traditional media. In other cases, their ideas are not backed up by practical skills in the area. What’s more, one client pointed out that his agencies have little of their own experience using social networks or video-sharing sites for themselves.
Social Media Marketing is not about conjuring up the coolest viral video
Videos go viral because people want to share with their friend. Making “friends” or fans (Facebook) of your consumers gives you a better chance of spreading your message or video.
Social Media Marketing is a challenge for most organizations. The challenge is understanding that Social Media Marketing is different. It is not about the Great idea that you had. It is about acting on the needs and concerns, the topics of interest of our target consumers. It is about listening and responding appropriately. Then once you have built rapport it an organization may be able to lead the conversations that are taking place online.
You have to be out there participating on conversations in order for Social Media to work. You have to be authentic.
Seth Godin’s book “Meatball Sundae” clearly points out that the traditional methods of marketing and advertising do not work with Social Media.
Social Media Optimization (SMO) is a method of promoting you blog and increasing subscribers. It is similar to SEO (Search Engine Optimization) for blogs. The term was coined by Rohit Bhargava and he initially created 5 rules. Others have added rules and to date there are 16 rules in total.
This Friday August 29th, 2008 LinkedIn will be adding some major enhancements to it’s groups page, which just may move it one steps closer to giving FaceBook a run for it’s money in the battle for being the Social Media platform for Businesses.
The Groups section in LinkedIn is a way to create online Business Networking Communities.
The new features in LinkedIn Groups will include:
Discussion forums
Enhanced rosters
Searchable list of group members
Daily or weekly digests of new discussion topics which your members may choose to receive.
Group home page
Before these updates we would have create a group in Linked and then go to FaceBook or create another platform to have group discussions and updates. In Michigan there is a LinkedIn Group for those marketers, PR agencies, technologist, and others interested in Social Media and the power it can have to grow Michigan businesses. There are tons of other groups on Linked one which is right you.
FaceBook is growing and becoming the online location for Business Networking. We all know that networking is important for any business. Michigan need to do a better job and growing through Social Media. ManoByte is here to help in this regard. Here are some interesting statistic regarding FaceBook and Michigan Usage.
Number of Michigan Users of FaceBook = 886,940
Michigan FaceBook user my age break down
13 - 20 406,720
20- 25 390,420
35- 65 89,800
Grand Rapids 88,660
Over time more businesses will start taking advantage of the opportunity to grow their company by using social media to reach B2B markets and ManoByte will be leading the way.
Towards the end of June 2008, Visa unleashed a Power FaceBook page. Visa understands Social Media and they are reaching out to Small Businesses through FaceBook. This bold move on the part of Visa is very significant. Unlike American Express, who missed out on the opportunity to buy PayPal before it became an eBay company, Visa is capitalizing on the opportunities available by using Social Media. This move by Visa should make all small business owner seriously consider leveraging the power of Social Media.
This means that Visa recognizes the power of Social Media. In addition, Visa understand that more and more small businesses will continue to use Social Media over other traditional forms of advertising. This only makes sense because Social Media cost significantly less and is significantly more effective.
To encourage small business owners to join their FaceBook page, Visa is offering $100 in Free FaceBook advertising. Take a moment and watch the video introduction. Once you are done I will explain how advertising on FaceBook works.
There are 2 primary was to advertise on FaceBook. First the Free way….
FaceBook Pages
You can create a FaceBook Page that represent your business, band, product or service. With FaceBook pages yo can “connect with your customers on Facebook similar to the way they connect with their friends. Through a Facebook Page, users can show their support by becoming a fan, writing on your Wall, and other actions that automatically generate News Feed stories.” Take a Look at the ManoByte Page and become a Fan.
FaceBook Ads
You can create extremely targeted Ads that appear when individuals create content that is relevant to advertisement. For example, lets say that John writes on his FaceBook page that he is going out tonight and will be eating at Six-One-Six at the JW Marriott an Ad for the Six-One-Six could appear next to that content. Making it more appealing for someone who looks at his page to click on that targeted ad.
Yesterday Laura Bergells and I taught a Social Media Marketing Intro class at ITT Tech. We had a really good turn out and there was a lot of enthusiasm in the air. We are planning on doing future class so stay tuned!
